Psychology of Stuff
Interesting thoughts at the intersection of technology, psychology, and business
Nir Eyal
Author of “Hooked: How to Build Habit-Forming Products” and blogger at NirAndFar.com
Latest Posts
The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s…
Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University…
Hooked on Loot Boxes: How Behavioral Design Gets Gamers
Nir Eyal’s Hooked Model explains how games keep players coming back.
Fundamental Attribution Error: Why You Make Terrible Life Choices
There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a…
Here’s How Fortnite ‘Hooked’ Millions
Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo.
The Real Reason Apple and Google Want You to Use Your Phone Less
This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your…
Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes
It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about…
Peak-End Rule: Why You Make Terrible Life Choices
It’s New Year’s Eve. There I am on the dance floor — it’s teeming with people and there’s hardly space to breathe. Loud thumping music…
How Apps Can Shape Your Future Self
Techniques to bridge our intention-action gap for the better
How Netflix’s Customer Obsession Created a Customer Obsession
Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San…
Distinction Bias: Why You Make Terrible Life Choices
There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming…
Reviews
Login to submit your review.