Psychology of Stuff

Interesting thoughts at the intersection of technology, psychology, and business

Nir Eyal

Author of “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.” Blogging at:

Latest Posts

[Focus Guide] How To Make The Most Out Of Your Time And Your Life

Psychologist Mihaly Csikszentmihalyi wrote that “few things are sadder than encountering a person who knows exactly what he should do, yet…

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness

When faced with a challenge, where do you find the insight to move your life forward? Last year, over fifteen million books were sold in…

Using Meditation to Reprogram Your Mind

I’ve noticed something peculiar: whenever I walk into my favorite coffee shop, I always head to the same seat without thinking about it.

The One Fitness App That Hooked Me For Good

Fitbod solves the internal trigger of uncertainty with one tap, telling the user exactly what to do next.

Hooked on Loot Boxes: How Behavioral Design Gets Gamers

Nir Eyal’s Hooked Model explains how games keep players coming back.

Fundamental Attribution Error: Why You Make Terrible Life Choices

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a…

Here’s How Fortnite ‘Hooked’ Millions

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo.

The Real Reason Apple and Google Want You to Use Your Phone Less

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your…

How Apps Can Shape Your Future Self

Techniques to bridge our intention-action gap for the better

How Netflix’s Customer Obsession Created a Customer Obsession

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San…


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