Behavioural Insights
Why you do what you do and how to do it better: Brought to you by the Behavioural Insights Team
Editors
BIT
We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.
Scott Young
Author and speaker on behavioral science and consumer insights. Passionate about helping business leaders to apply Behavioral Science ethically & effectively
Ed Flahavan
Writing in a personal capacity. Work on home affairs and security projects at the Behavioural Insights Team.
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