Black & White Studios

All things branding, strategy & design.

Hollie Arnett

Design addict, typography nerd, hand lettering lover and branding boss. Living the dream running my one-woman studio @blckwhstudios 🖤

Latest Posts

Why Your Brand Needs Great Signage

Looking for a sign that your brand needs to consider it’s signage? This is it. In this article I’m talking all things signs — their…

100+ Inspiring Mission Statement Examples to Read Before Writing Your Own

Writing a mission statement can be difficult, so if you’re feeling stuck, have writer’s block, or just need a dose of inspiration, here…

8 Essential SEO Tips to Get Your Brand Out There

As the driven business owner that you are, you’re likely to have heard the term SEO thrown around in relation to marketing, but if you’re…

How to Write a Powerful Mission Statement (With a Winning Template & Helpful Examples)

How do you write a mission statement and how does it benefit you?

The 7 Best Places to Find the Perfect Photos for Your Brand

Stock photos are an affordable option for adding imagery to your brand so I‘m sharing my favourite places to find the perfect photos for…

8 Practical Questions to Ensure a Good Logo Design

8 questions to ensure that your logo is functional, strong, and effective.

6 Quick & Easy Tips for Staying On-Brand on Instagram

6 quick and easy tips to help you stay on-brand on Instagram.

Your Go-To Guide to Logo Formats

Often when you finish working with a designer on your brand you will be sent a folder full of different logos that you can use wherever…

5 Reasons Your Brand Needs to be Using Google My Business

David Ogilvy defines a brand as “ the intangible sum of a product’s attributes: its name, packaging, and price, its history, its…

Where to Find a Designer for Your Project

We’ve already talked about how to choose the perfect designer for your brand, but where do you find them in the first place? When you’ve…


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