Both Sides of the Table

Perspectives of a 2x entrepreneur turned VC at @UpfrontVC, the largest and most active early-stage fund in Southern California. Snapchat: msuster

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Editors
Mark Suster

2x entrepreneur. Sold both companies (last to salesforce.com). Turned VC looking to invest in passionate entrepreneurs — I’m on Twitter at @msuster

Kerry Bennett

Head of Marketing, @upfrontvc. Formerly: @DogVacay, @HauteLook. 100% pro-brand.

Kyle Taylor

Product @upfrontvc

Latest Posts

Why It’s Time for Les Moonves to Go — You Can’t Charm Your Way out of Sexual Misconduct

I just returned from a week’s vacation in the mountains where I had almost no Internet access but was aware that Ronan Farrow had published…

Some Quick Things Every Founder Should Know

One thing that comes with being a venture capitalist is you see hundreds and hundreds of businesses. You get to have interesting…

All The Questions You Wanted Answered about Bird Scooters and Their Recent $300 Million Funding

No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company…

Be Careful Not to Lose Twice

There are times to fight.

My Top Movie Recommendation for 2018

For Father’s Day I was watching the most heartfelt movies I’ve seen in a long time, “Won’t You Be My Neighbor.” It is a movie that will…

What Should You Send a VC Before Your Meeting?

One of the hardest things to know when you’re new to fund raising is what you’re supposed to send to an investor, when and will they keep…

How to Talk About Valuation When a VC Asks

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have…

How Much Should You Raise in Your VC Round? And What is a VC Looking at in Your Model?

There’s a quick litmus-test conversation any early-stage VC will have with the founder and it’s one that you should be as prepared for as…

How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”

If you’ve read any of my ongoing series on fund raising from venture capitalist (episode 1 — controlling your psychology) you no doubt have…

Why Confidence is So Important in Fund Raising

I was recently with an entrepreneur and talking with him about his fund raising process. He was in a later-stage financing round and was…

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