Both Sides of the Table

Perspectives of a 2x entrepreneur turned VC at @UpfrontVC, the largest and most active early-stage fund in Southern California. Snapchat: msuster

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Mark Suster

2x entrepreneur. Sold both companies (last to Turned VC looking to invest in passionate entrepreneurs — I’m on Twitter at @msuster

Kerry Bennett

Head of Marketing, @upfrontvc. Formerly: @DogVacay, @HauteLook. 100% pro-brand.

Kyle Taylor

Product @upfrontvc

Latest Posts

Why the Future of Space Starts in LA

Today, Apex announced their Series B funding round, led by XYZ Ventures and CRV, with participation from Upfront. And if you spend much…

Praying to the God of Valuation

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all…

What Does the Post Crash VC Market Look Like?

At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem…

Upfront Ventures Raises > $650 Million for Startups and Returns > $600 Million to LPs

Last year marked the 25th anniversary for Upfront Ventures and what a year it was. 2021 saw phenomenal returns for our industry and it…

Density & the Future of Real Estate

Nearly six years ago, I was thrilled to invest in Andrew Farah and the team at Density when they had a vision for building anonymous…

The Changing Venture Landscape

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Society is…

Introducing Trust, and the Importance of Product-Founder Fit

Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these…

On Funding — The Denominator Effect

I recently wrote a post about funding for investors to think about having a diversified portfolio, which I called “shots on goal.” The…

On Funding — Shots on Goal

Being great as a startup technology investor of course requires a lot of things to come together:

What Mistakes Do VCs Make When Fundraising?

A few weeks ago, I had the pleasure of talking to Samir Kaji on the Venture Unlocked podcast about a wide range of topics that we as…


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