Building The Atlantic

Stories from The Atlantic's design, engineering, and product team.

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Betsy Ebersole Cole

VP, Product & Design at The Atlantic

Kimberly Lau

digital media, mom and food lover

Jason Goldstein

Web Developer. Live music aficionado. Serious coffee‑drinker. Have beagle, will travel.

Deb Felsenthal

Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝

Christopher Ballard

Make it loud | Design @TheAtlantic

Latest Posts

The Extreme Art of Putting Ads in Articles

Introducing The Atlantic’s powerful new client-side injector

Designing the Story for our Readers

We stripped down our digital story page to a blank canvas. Then we put only the important parts back.

Audience research at The Atlantic: How we use it — and what we don’t expect it to do for us

@emgollie writes about spending the equivalent of months per year learning about the news needs of readers, listeners, and viewers…

Empowering The Atlantic to Build Fast, High-Quality Ads at Scale

In the fast-paced and ever-changing world of online advertising, speed of ad production, speed of ad loading, flexibility, and scalability…

A Better Way to Build Newsletters at The Atlantic

Newsletters are all the rage these days, and with good cause: in the age of cluttered social media feeds and algorithmically-sourced…

Designing a membership program in 75 minutes — with help from a few D20’s

As product managers at The Atlantic and long-standing nerds, there are two things that Andrew McGill and I both love: the future of news…

What If We Decoupled The Front End?

It’s an exciting time to be a front end developer. JavaScript can be written both server-side and client-side. Build tools allow us to use…

Can all the ads be fast?

A data-driven approach to speeding up

Automating Bagel Bliss with the Twilio API

Here at The Atlantic, we take our bagels very seriously. Every Wednesday, members of the product team update a spreadsheet with their bagel…

Improving Performance at The Atlantic

Going into our recent redesign, we outlined many front end goals. One of which was to improve performance overall by 20%. Another goal was…


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