Building The Atlantic
Stories from The Atlantic's design, engineering, and product team.
Deb Felsenthal
Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝
Niya Watkins
Product Designer based in Washington, DC. Currently working on digital experiences at The Atlantic.
Latest Posts
What can generative AI offer to The Atlantic?
We had some ideas. A hackathon allowed us to shape them in a matter of days. By Sebastian Podesta
Can Atlantic readers signal the next big thing in media?
An audience-centered approach to understanding new technology adoption
Bringing our writers to the forefront of our search experience
We thought adding Atlantic authors to our existing results page would be simple. We were wrong.
What it takes to make 165 years of journalism available online
Digitizing The Atlantic’s archive and turning it into a product for readers are two different things. Here’s how we did both.
Personalizing The Atlantic for you
We’re exploring customization and personalization features to encourage readers to form deeper habits with The Atlantic’s journalism.
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
What we’ve found & how it has affected the ways we we distribute our journalism
The Extreme Art of Putting Ads in Articles
Introducing The Atlantic’s powerful new client-side injector
Designing the Story for our Readers
We stripped down our digital story page to a blank canvas. Then we put only the important parts back.
Audience research at The Atlantic: How we use it — and what we don’t expect it to do for us
@emgollie writes about spending the equivalent of months per year learning about the news needs of readers, listeners, and viewers…
Empowering The Atlantic to Build Fast, High-Quality Ads at Scale
In the fast-paced and ever-changing world of online advertising, speed of ad production, speed of ad loading, flexibility, and scalability…
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