Building The Atlantic
Stories from The Atlantic's design, engineering, and product team.
Deb Felsenthal
Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝
Niya Watkins
Product Designer based in Brooklyn, NY. Currently working on digital experiences at The Atlantic.
Latest Posts
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the…
How have the topics covered by The Atlantic changed over time?
We used Natural Language Processing (NLP) to identify, and compare, the themes of our archival articles and our current journalism.
What can generative AI offer to The Atlantic?
We had some ideas. A hackathon allowed us to shape them in a matter of days. By Sebastian Podesta
Can Atlantic readers signal the next big thing in media?
An audience-centered approach to understanding new technology adoption
Bringing our writers to the forefront of our search experience
We thought adding Atlantic authors to our existing results page would be simple. We were wrong.
What it takes to make 165 years of journalism available online
Digitizing The Atlantic’s archive and turning it into a product for readers are two different things. Here’s how we did both.
Personalizing The Atlantic for you
We’re exploring customization and personalization features to encourage readers to form deeper habits with The Atlantic’s journalism.
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
What we’ve found & how it has affected the ways we we distribute our journalism
The Extreme Art of Putting Ads in Articles
Introducing The Atlantic’s powerful new client-side injector
Designing the Story for our Readers
We stripped down our digital story page to a blank canvas. Then we put only the important parts back.
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