Building The Atlantic
Stories from The Atlantic's design, engineering, and product team.
Betsy Ebersole Cole
VP, Product & Design at The Atlantic
Kimberly Lau
digital media, mom and food lover
Jason Goldstein
Web Developer. Live music aficionado. Serious coffee‑drinker. Have beagle, will travel.
Deb Felsenthal
Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝
Latest Posts
Audience research at The Atlantic: How we use it — and what we don’t expect it to do for us
@emgollie writes about spending the equivalent of months per year learning about the news needs of readers, listeners, and viewers…
Empowering The Atlantic to Build Fast, High-Quality Ads at Scale
In the fast-paced and ever-changing world of online advertising, speed of ad production, speed of ad loading, flexibility, and scalability…
A Better Way to Build Newsletters at The Atlantic
Newsletters are all the rage these days, and with good cause: in the age of cluttered social media feeds and algorithmically-sourced…
Designing a membership program in 75 minutes — with help from a few D20’s
As product managers at The Atlantic and long-standing nerds, there are two things that Andrew McGill and I both love: the future of news…
What If We Decoupled The Front End?
It’s an exciting time to be a front end developer. JavaScript can be written both server-side and client-side. Build tools allow us to use…
Can all the ads be fast?
A data-driven approach to speeding up TheAtlantic.com
Automating Bagel Bliss with the Twilio API
Here at The Atlantic, we take our bagels very seriously. Every Wednesday, members of the product team update a spreadsheet with their bagel…
Improving Performance at The Atlantic
Going into our recent redesign, we outlined many front end goals. One of which was to improve performance overall by 20%. Another goal was…
Laying the Foundation: Rebuilding Articles on The Atlantic
A year ago, we launched a new homepage that reconsidered user needs and evolving editorial use cases. Today, we are doing the same with our…
Excited by the latest news platform? Build three — yes, three—prototypes to test it first
At The Atlantic, we build proof-of-concepts before making a bet.
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