Building The Atlantic
Stories from The Atlantic's design, engineering, and product team.
Betsy Ebersole Cole
SVP, Product & Engineering at The Atlantic
Deb Felsenthal
Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝
Aldana Vales
Periodismo y estrategia digital. Paris Geller latina.
Latest Posts
Personalizing The Atlantic for you
We’re exploring customization and personalization features to encourage readers to form deeper habits with The Atlantic’s journalism.
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
What we’ve found & how it has affected the ways we we distribute our journalism
The Extreme Art of Putting Ads in Articles
Introducing The Atlantic’s powerful new client-side injector
Designing the Story for our Readers
We stripped down our digital story page to a blank canvas. Then we put only the important parts back.
Audience research at The Atlantic: How we use it — and what we don’t expect it to do for us
@emgollie writes about spending the equivalent of months per year learning about the news needs of readers, listeners, and viewers…
Empowering The Atlantic to Build Fast, High-Quality Ads at Scale
In the fast-paced and ever-changing world of online advertising, speed of ad production, speed of ad loading, flexibility, and scalability…
A Better Way to Build Newsletters at The Atlantic
Newsletters are all the rage these days, and with good cause: in the age of cluttered social media feeds and algorithmically-sourced…
Designing a membership program in 75 minutes — with help from a few D20’s
As product managers at The Atlantic and long-standing nerds, there are two things that Andrew McGill and I both love: the future of news…
What If We Decoupled The Front End?
It’s an exciting time to be a front end developer. JavaScript can be written both server-side and client-side. Build tools allow us to use…
Can all the ads be fast?
A data-driven approach to speeding up TheAtlantic.com
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