Building The Atlantic

Stories from The Atlantic's design, engineering, and product team.

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Deb Felsenthal

Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝

Niya Watkins

Product Designer based in Brooklyn, NY. Currently working on digital experiences at The Atlantic.

Latest Posts

How we introduced group subscriptions to The Atlantic

From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the…

How have the topics covered by The Atlantic changed over time?

We used Natural Language Processing (NLP) to identify, and compare, the themes of our archival articles and our current journalism.

What can generative AI offer to The Atlantic?

We had some ideas. A hackathon allowed us to shape them in a matter of days. By Sebastian Podesta

Can Atlantic readers signal the next big thing in media?

An audience-centered approach to understanding new technology adoption

Bringing our writers to the forefront of our search experience

We thought adding Atlantic authors to our existing results page would be simple. We were wrong.

What it takes to make 165 years of journalism available online

Digitizing The Atlantic’s archive and turning it into a product for readers are two different things. Here’s how we did both.

Personalizing The Atlantic for you

We’re exploring customization and personalization features to encourage readers to form deeper habits with The Atlantic’s journalism.

We’ve spent two years studying readers’ & listeners’ needs of The Atlantic

What we’ve found & how it has affected the ways we we distribute our journalism

The Extreme Art of Putting Ads in Articles

Introducing The Atlantic’s powerful new client-side injector

Designing the Story for our Readers

We stripped down our digital story page to a blank canvas. Then we put only the important parts back.


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