Building The Atlantic

Stories from The Atlantic's design, engineering, and product team.

35,551 2 Followers
Betsy Ebersole Cole

SVP, Product & Engineering at The Atlantic

Deb Felsenthal

Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝

Aldana Vales

Periodismo y estrategia digital. Paris Geller latina.

Latest Posts

Personalizing The Atlantic for you

We’re exploring customization and personalization features to encourage readers to form deeper habits with The Atlantic’s journalism.

We’ve spent two years studying readers’ & listeners’ needs of The Atlantic

What we’ve found & how it has affected the ways we we distribute our journalism

The Extreme Art of Putting Ads in Articles

Introducing The Atlantic’s powerful new client-side injector

Designing the Story for our Readers

We stripped down our digital story page to a blank canvas. Then we put only the important parts back.

Audience research at The Atlantic: How we use it — and what we don’t expect it to do for us

@emgollie writes about spending the equivalent of months per year learning about the news needs of readers, listeners, and viewers…

Empowering The Atlantic to Build Fast, High-Quality Ads at Scale

In the fast-paced and ever-changing world of online advertising, speed of ad production, speed of ad loading, flexibility, and scalability…

A Better Way to Build Newsletters at The Atlantic

Newsletters are all the rage these days, and with good cause: in the age of cluttered social media feeds and algorithmically-sourced…

Designing a membership program in 75 minutes — with help from a few D20’s

As product managers at The Atlantic and long-standing nerds, there are two things that Andrew McGill and I both love: the future of news…

What If We Decoupled The Front End?

It’s an exciting time to be a front end developer. JavaScript can be written both server-side and client-side. Build tools allow us to use…

Can all the ads be fast?

A data-driven approach to speeding up


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