Building The Atlantic

Stories from The Atlantic's design, engineering, and product team.

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Editors
Deb Felsenthal

Deb is a full-stack web developer at The Atlantic and is a big fan of bees šŸ

Niya Watkins

Product Designer based in Brooklyn, NY. Currently working on digital experiences at The Atlantic.

Mariah Craddick

Writing about product, collaboration, and the future of news media.

Latest Posts

A Spirit of Generosity: How we collaborate to launch features like article gifting

At The Atlantic, we pride ourselves in fostering an environment that abides by a guiding principle: a spirit of generosity, or, in otherā€¦

How we introduced group subscriptions to The Atlantic

From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout theā€¦

How have the topics covered by The Atlantic changed over time?

We used Natural Language Processing (NLP) to identify, and compare, the themes of our archival articles and our current journalism.

What can generative AI offer to The Atlantic?

We had some ideas. A hackathon allowed us to shape them in a matter of days. By Sebastian Podesta

Can Atlantic readers signal the next big thing in media?

An audience-centered approach to understanding new technology adoption

Bringing our writers to the forefront of our search experience

We thought adding Atlantic authors to our existing results page would be simple. We were wrong.

What it takes to make 165 years of journalism available online

Digitizing The Atlanticā€™s archive and turning it into a product for readers are two different things. Hereā€™s how we did both.

Personalizing The Atlantic for you

Weā€™re exploring customization and personalization features to encourage readers to form deeper habits with The Atlanticā€™s journalism.

Weā€™ve spent two years studying readersā€™ & listenersā€™ needs of The Atlantic

What weā€™ve found & how it has affected the ways we we distribute our journalism

The Extreme Art of Putting Ads in Articles

Introducing The Atlanticā€™s powerful new client-side injector

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