Building The Atlantic

Stories from The Atlantic's design, engineering, and product team.

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Editors
Betsy Ebersole Cole

VP, Product & Design at The Atlantic

Kimberly Lau

digital media, mom and food lover

Jason Goldstein

Web Developer. Live music aficionado. Serious coffee‑drinker. Have beagle, will travel.

Deb Felsenthal

Deb is a full-stack web developer at The Atlantic and is a big fan of bees 🐝

Christopher Ballard

Make it loud | Design @TheAtlantic

Latest Posts

The Extreme Art of Putting Ads in Articles

Introducing The Atlantic’s powerful new client-side injector

Designing the Story for our Readers

We stripped down our digital story page to a blank canvas. Then we put only the important parts back.

Audience research at The Atlantic: How we use it — and what we don’t expect it to do for us

@emgollie writes about spending the equivalent of months per year learning about the news needs of readers, listeners, and viewers…

Empowering The Atlantic to Build Fast, High-Quality Ads at Scale

In the fast-paced and ever-changing world of online advertising, speed of ad production, speed of ad loading, flexibility, and scalability…

A Better Way to Build Newsletters at The Atlantic

Newsletters are all the rage these days, and with good cause: in the age of cluttered social media feeds and algorithmically-sourced…

Designing a membership program in 75 minutes — with help from a few D20’s

As product managers at The Atlantic and long-standing nerds, there are two things that Andrew McGill and I both love: the future of news…

What If We Decoupled The Front End?

It’s an exciting time to be a front end developer. JavaScript can be written both server-side and client-side. Build tools allow us to use…

Can all the ads be fast?

A data-driven approach to speeding up TheAtlantic.com

Automating Bagel Bliss with the Twilio API

Here at The Atlantic, we take our bagels very seriously. Every Wednesday, members of the product team update a spreadsheet with their bagel…

Improving Performance at The Atlantic

Going into our recent redesign, we outlined many front end goals. One of which was to improve performance overall by 20%. Another goal was…

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