Cast & Hue
Cast & Hue designs customer and patient experiences that foster loyalty between our clients and the people they serve, accelerating growth and innovation while minimizing frustration. Our work is empathy-driven, human-centered, highly rigorous and relentlessly practical.
Steve Koch
What I'm about: Understanding the customer journey, designing better experiences, good food, golf, hiking, good books, bourbon, volleyball, my wife & my dog.
Latest Posts
The Power of In-Depth Interviews
Qualitative research is an essential tool in understanding human experiences, and uncovering more to the story than numbers can tell alone…
How To Co-Create Around Customers’ Decision-Making Drivers
In our previous content, we’ve demonstrated that Demand Profiles are tools that help your organization understand how your audience makes…
Post-Pandemic Experience Design: When Journey Mapping is not Enough
As we enter the unofficial start of summer, more vaccines are getting in arms, and in the United States, there is a general feeling that we…
Finding Your Edge for Effective Growth
In 2021, our world remains in a state of global change. Work environments have come into our homes, consumer habits have shifted and brands…
Customer Experience: Why do we need it? How do we define it?
Why should an organization value customer experience?
Building the A-Team for Innovation
Change and innovation is as much an internal lift as it is external. Most of us spend the majority of our time looking externally at our…
Experience Design in the Pandemic Era
It’s never been more important to listen to those you serve
Invention. Innovation. Improvement. Why they are different, and why it matters.
When designing a new product, it is important that everyone involved has a complete understanding of what is intended to be achieved. Are…
Understanding an Audience through Functional and Emotional Needs
We talk big in research, usually with complicated words, methodologies, psychological theories… At the heart of the majority of our…
Why EX & CX are Both Served Best Through a Bottom-up Lens
We know from copious testimonials, case studies, and research that the best lens for customer experience (CX) is a bottom-up lens. This is…
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