Cast & Hue

Cast & Hue designs customer and patient experiences that foster loyalty between our clients and the people they serve, accelerating growth and innovation while minimizing frustration. Our work is empathy-driven, human-centered, highly rigorous and relentlessly practical.

Editors
Steve Koch

What I'm about: Understanding the customer journey, designing better experiences, good food, golf, hiking, good books, bourbon, volleyball, my wife & my dog.

Latest Posts

The Power of In-Depth Interviews

Qualitative research is an essential tool in understanding human experiences, and uncovering more to the story than numbers can tell alone…

How To Co-Create Around Customers’ Decision-Making Drivers

In our previous content, we’ve demonstrated that Demand Profiles are tools that help your organization understand how your audience makes…

Post-Pandemic Experience Design: When Journey Mapping is not Enough

As we enter the unofficial start of summer, more vaccines are getting in arms, and in the United States, there is a general feeling that we…

Finding Your Edge for Effective Growth

In 2021, our world remains in a state of global change. Work environments have come into our homes, consumer habits have shifted and brands…

How demand profiles drive growth and innovation

Designing experiences and communication strategies based on consumer needs and motivations

Customer Experience: Why do we need it? How do we define it?

Why should an organization value customer experience?

Building the A-Team for Innovation

Change and innovation is as much an internal lift as it is external. Most of us spend the majority of our time looking externally at our…

Experience Design in the Pandemic Era

It’s never been more important to listen to those you serve

Invention. Innovation. Improvement. Why they are different, and why it matters.

When designing a new product, it is important that everyone involved has a complete understanding of what is intended to be achieved. Are…

Understanding an Audience through Functional and Emotional Needs

We talk big in research, usually with complicated words, methodologies, psychological theories… At the heart of the majority of our…

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