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All about App optimization, Growth Engineering, Mobile Marketing & Data Analytics

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I write about Growth, Product & Analytics | Currently at indiagold | Earlier Product @Paytm

I covered the gold loan market in my Chapter 1 & 2 (links in comments) but lot of people asked how can the market be so big. Do we have so…

On the occasion of Onam, I have put together some fascinating facts about Kerala:

We keep hearing about India’s love for gold. Data reflects that clearly. Indian households own gold worth ₹8,00,00,00,00,00,000 (80 lakhs…

Original published by me at…

Update: Jan 2023 — I am adding a new table based on FY22 numbers

In today’s technologically advanced world, lending has reduced the intricacies of a time-consuming process from days to minutes.

Life time value (LTV) of customers is one of the key metric measured by startups to offset a heavy one time customer acquisition cost. In…

India is world’s no.1 in app downloads on Android with 23bn downloads in 2021, almost 2.5x of USA. This make Google Play Store one of the…

The hottest debate in fintech for emerging & established markets currently is between the rise of BNPL as a competitor to Credit Cards in…

QR codes have seen a huge increase in adoption in the last 2 years along with the adoption of UPI. In this post i explore the different…

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