Dan Siroker’s Blog

Co-Founder & Executive Chairman of Optimizely

Editors
Dan Siroker

Founder & CEO of Rewind AI

Latest Posts

How Culture Helps You Win

The most important factor in the success or demise of your company is its culture. This is a lesson I learned over the last fifteen years…

Stop Launching. Start Rolling Out.

Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked…

Why I Hired a CEO

I co-founded Optimizely with Pete Koomen in 2010 with the goal of making experimentation easy. I believed then, as I do now, that we are…

A Knock at the Door

It’s easy to ignore oppression if you never meet a victim face-to-face. Most of the world learned of the true horrors of World War II years…

Taking a Stand

At Optimizely, we value diversity and inclusiveness. That means more than just talking the talk, it means walking the walk. That is why…

Optimizely X: The Experimentation Platform is Generally Available

Today is a monumental day for Optimizely and our customers. I’m pleased to share that Optimizely X: The Experimentation Platform we…

Introducing Optimizely X: The Experimentation Platform

Every great invention and scientific discovery was born from experimentation. Take Marie Curie, who was a relentless experimenter. Through…

Three Timeless Truths Entrepreneurs can Learn from Alexander Hamilton

Hamilton played a critical role in winning the Revolutionary War, persuading the country to adopt a new constitution, and inventing our…

Controlling Our Own Destiny

I started Optimizely six years ago with my co-founder, Pete Koomen, to achieve a simple goal: make it easy for anyone in the world to do…

Optimizely Raises $58 Million to Optimize the World

Every morning, we all wake up to a world that isn’t optimized. Reading the news, commuting to work, ordering coffee, planning a vacation…

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