Thinking about Startups

Thoughts about the process of taking an idea and making it reality for a lot of customers in an economically sustainable way.

Editors
Hampus Jakobsson

Vegetarian, stoic, founder & investor. Father of three. Malmö/Sweden. Twitter @hajak.

Latest Posts

Why we need an alien invasion to get us out of the evolutionary gravity trap

What a pickle you* put yourself in. You started by creating a harsh environment to ensure only the strongest survived. Then you found that…

Climate geopolitics heading toward a Dark Forest or a Sunlit Neighborhood?

The world can be seen as a big machine of a market where we collaboratively try to solve problems. Globalization is a belief in…

Alignment and Isolation: The Modern Dilemma of Seeking Perfect Connections

I grew up with three brothers, my closest friends, until I met my “computer friends,” with whom I co-discovered gamers and programming…

Throwing a rock into space

Startups have one thing in common with cleaning your apartment: they require immense energy to complete — both upfront and during the…

Don’t grind your teeth

The world is full of challenges; it’s like you’re a homing beacon for other people’s success, thoughts about the climate crisis, the…

Brazil Nut Prioritization

We learn to write to-do lists, schedule our days, and get shit done, but we rarely talk about the fact that we won’t cross the finish line…

The only validation you will get is Negative

Nowadays, everyone is “entrepreneurial” — influencers, corporate innovation teams, authors, investors, heck — even kids can be “praised”…

Why The Customer is Always Right

The phrase “customer is always right” doesn’t mean you can demand anything if you pay; it means everyone is entitled to their own view.

Important isn’t the same as Urgent, but it kind of is…

When I worked in South Korea, customers often said the character for “Important” was the same as “Urgent” in Korean, and it sure felt that…

Find the ones who Want Order, but can Handle Disorder

How well do you handle chaos or want frameworks, get progress feedback, and have a clear role? The problem is that few thrive in the long…

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