Venture Inside
Kara Nortman is a partner at Upfront Ventures. Previously, she worked at IAC across M&A, Urbanspoon, Citysearch and Tinder. Read more about Kara.
Kara Nortman
Co-Founder of Monarch Collective and Angel City FC
Latest Posts
INTRODUCING MONARCH COLLECTIVE: GOING ALL-IN ON WOMEN’S SPORTS
By Kara Nortman
Is the price really right?
Product, Placement, Promotion, and Pricing: The 4 P’s of the marketing mix taught in every business school across the world for decades to…
From solving “your” problem to solving “our” problem: the value of design partners
The Lincoln Highway, the latest novel from Amor Towles, includes a short conversation between a main character named Duchess and a…
Powering Solopreneurs One at a Time: Dayslice
With all of the talk of the return to office and the great resignation, there is a groundswell of change around where and how we work. Some…
The Consumerized Enterprise is the best thing to happen to software since its name changed to SaaS
As my old boss Barry Diller always said, “Words matter” and that applies even in enterprise software. Specifically, all of the terms used…
Where did consumerization of the enterprise go?
As software has become increasingly affordable and accessible, purchasing has been democratized down to the end user. Consumers can now buy…
Goodbye steak dinners, hello product-led sales: Meet Endgame
Since our investment last year, I’ve been patiently waiting to share our investment in Endgame. It’s rare to meet a founder as talented as…
What VCs Seek in a First Meeting
We seek… inspiration or meeting a founder who helps us see a market, problem or opportunity through a different lens.
CISOs in the C-Suite: Making Cyber Strategy Company Strategy
By Kara Nortman, Managing Partner & Spencer Calvert, Associate, Upfront Ventures
The Importance of Cliches
Today I am thinking about the most cliched things VCs say and perhaps either should say less, say differently or say more specifically…
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