Embracing Creativity and Purpose: The Journey to Designing Sparrow’s Mascot

Building Unicorn Design System v1.0 🦄

Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion

Designing for Neuro-Diversity

Designing inclusive products that welcome individuals with neurological differences or conditions.

Creating a seamless experience using Heuristic Evaluation

One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!

Getting Better Over Time, Together

Introducing “Better Together”, a fun team-building initiative to take our already awesome team culture, a notch higher.

Starbursting

Kickstarting products by harnessing the art of questioning.

Dissecting the Visual Design of Products through PINC Analysis

Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs…

Design Validation: Harnessing the power of user interviews to improve UX

A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition…

Ten Degrees of Bliss-Our first workation in the hills

A BTS sneak-peak of the Zeta Design team’s workation in late 2021.

Art of storyboarding

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan…