Copocetic

Published by Copo Strategies, a national legal services and communications firm, Copocetic observes how people and organizations involved in legal disputes-and their lawyers-make their cases in the Court of Public Opinion.

Editors
Wayne Pollock

I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.

Latest Posts

You’re a selfish @%&! for not regularly producing thought leadership

Bottom line: Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start…

Five ways you’re disrespecting the consumers of your thought leadership

Bottom line: If you want to build a following through your thought leadership content, you need to respect the people consuming that…

Consider a business development-led approach to your firm’s thought leadership

Bottom line: Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content…

Five ways thought leadership is a buyer’s remorse elimination tool

Bottom line: Thought leadership can help assure your clients that your law firm was—and still is—the right choice.

Stop writing case studies. Start writing these instead.

Bottom line: There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.

Are you overlooking this connection between law firms’ thought leadership and their rates?

Bottom line: Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought…

Do this to prevent opposing counsel from using your thought leadership against your clients

Bottom line: There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership…

Debunking 4 misconceptions about thought leadership ghostwriting

Bottom line: Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.

Six ways thought leadership can support your law firm’s strategic plan

Bottom line: Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.

Four ways your thought leadership is a compounding asset

Bottom line: Thought leadership is a marketing and business development asset whose value compounds over time by growing your network…

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