Copocetic
Published by Copo Strategies, a national legal services and communications firm, Copocetic observes how people and organizations involved in legal disputes-and their lawyers-make their cases in the Court of Public Opinion.
Wayne Pollock
I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.
Latest Posts
Four tips for converting webinars into thought leadership articles people will actually read
Bottom line: Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a…
Four reasons why, with thought leadership, the best ability is availability
Bottom line: Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can…
Your clients’ (and referral sources’) industry jargon is their love language
Bottom line: Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
The benefits of using thought leadership as “after hours” client advocacy
Bottom line: Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see…
Your thought leadership strategy should consider angles, not just topics
Bottom line: When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate…
Build better bonds with these five groups of people by co-authoring thought leadership with them
Bottom line: Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you…
Four under-the-radar sources of thought leadership inspiration at conferences
Bottom line: At industry conferences, look past the main stage for sources of thought leadership inspiration.
What 2,886 newspapers can teach law firms about thought leadership
Bottom line: Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers.
The five dysfunctions of a litigation communications strategy
Bottom line: Today, litigation communications strategies should not be considered optional. Avoid these five common dysfunctions of…
Thought leadership is your secret crisis management weapon
Bottom line: Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in…
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