Copocetic
Published by Copo Strategies, a national legal services and communications firm, Copocetic observes how people and organizations involved in legal disputes-and their lawyers-make their cases in the Court of Public Opinion.
Wayne Pollock
I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.
Latest Posts
You’re a selfish @%&! for not regularly producing thought leadership
Bottom line: Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start…
Five ways you’re disrespecting the consumers of your thought leadership
Bottom line: If you want to build a following through your thought leadership content, you need to respect the people consuming that…
Consider a business development-led approach to your firm’s thought leadership
Bottom line: Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content…
Five ways thought leadership is a buyer’s remorse elimination tool
Bottom line: Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
Stop writing case studies. Start writing these instead.
Bottom line: There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Are you overlooking this connection between law firms’ thought leadership and their rates?
Bottom line: Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought…
Do this to prevent opposing counsel from using your thought leadership against your clients
Bottom line: There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership…
Debunking 4 misconceptions about thought leadership ghostwriting
Bottom line: Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
Six ways thought leadership can support your law firm’s strategic plan
Bottom line: Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Four ways your thought leadership is a compounding asset
Bottom line: Thought leadership is a marketing and business development asset whose value compounds over time by growing your network…
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