Copocetic
Published by Copo Strategies, a national legal services and communications firm, Copocetic observes how people and organizations involved in legal disputes-and their lawyers-make their cases in the Court of Public Opinion.
Wayne Pollock
I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.
Latest Posts
Five ways you’re disrespecting the consumers of your thought leadership
Bottom line: If you want to build a following through your thought leadership content, you need to respect the people consuming that…
Consider a business development-led approach to your firm’s thought leadership
Bottom line: Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content…
Five ways thought leadership is a buyer’s remorse elimination tool
Bottom line: Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
Stop writing case studies. Start writing these instead.
Bottom line: There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Are you overlooking this connection between law firms’ thought leadership and their rates?
Bottom line: Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought…
Do this to prevent opposing counsel from using your thought leadership against your clients
Bottom line: There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership…
Debunking 4 misconceptions about thought leadership ghostwriting
Bottom line: Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
Six ways thought leadership can support your law firm’s strategic plan
Bottom line: Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Four ways your thought leadership is a compounding asset
Bottom line: Thought leadership is a marketing and business development asset whose value compounds over time by growing your network…
Early bird thought leadership is a positioning cheat code
Bottom line: When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding…
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