Copocetic
Published by Copo Strategies, a national legal services and communications firm, Copocetic observes how people and organizations involved in legal disputes-and their lawyers-make their cases in the Court of Public Opinion.
Wayne Pollock
I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.
Latest Posts
Plaintiffs’ firms are missing this enormous thought leadership opportunity
Bottom line: Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership…
Thought leadership is more about THIS than about showing off knowledge and wisdom
Bottom line: Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
The thought leadership ghostwriting process breaks when clients do this
Bottom line: Problems abound when clients ask their thought leadership ghostwriters to cross this line.
The Trojan Horse Effect of “business of law” thought leadership
Bottom line: “Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield.
Eight reasons attorneys should be “on the record” about topics other attorneys are already covering
Bottom line: It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical…
Thought leadership isn’t about leading thoughts. It’s about leading through thoughts.
Bottom line: You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to…
Six reasons to avoid pop culture references in your thought leadership content
Bottom line: Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn…
Five topic areas for thought leadership hiding in your law firm’s awards submissions
Bottom line: Mine your law firm’s awards submissions for thought leadership topic gold.
Want your thought leadership articles to be read? Spend more time on THIS
Bottom line: If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long…
No one talks about this hidden benefit of regularly producing thought leadership
Bottom line: Thought leadership can do more than help you market yourself and build your book of business. It can make you a better…
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