Copocetic
Published by Copo Strategies, a national legal services and communications firm, Copocetic observes how people and organizations involved in legal disputes-and their lawyers-make their cases in the Court of Public Opinion.
Wayne Pollock
I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.
Latest Posts
Want to produce better thought leadership in 2025? Be a social media lurker
Bottom line: Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources…
Five reasons your law firm should consider multimedia thought leadership in 2025 (and beyond)
Bottom line: Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia…
Avoid these 4 mistakes when making your 2025 predictions
Bottom line: Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably…
Five ways thought leadership is a real-time positioning tool for your personal brand
Bottom line: Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your…
You’re a selfish @%&! for not regularly producing thought leadership
Bottom line: Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start…
Five ways you’re disrespecting the consumers of your thought leadership
Bottom line: If you want to build a following through your thought leadership content, you need to respect the people consuming that…
Consider a business development-led approach to your firm’s thought leadership
Bottom line: Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content…
Five ways thought leadership is a buyer’s remorse elimination tool
Bottom line: Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
Stop writing case studies. Start writing these instead.
Bottom line: There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Are you overlooking this connection between law firms’ thought leadership and their rates?
Bottom line: Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought…
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