Magenta

For people who think about the relationship between people, technology, and design like it's their job. Editor: Belinda Lanks.

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Editors
Belinda Lanks

Editor and creative lead of Magenta. Formerly of Bloomberg Businessweek, Fast Company, and WIRED. Pitch me at blanks@hugeinc.com.

Latest Posts

Why Designing Affordances Is Apple’s Secret Design Superpower

Apple products aren’t usually the first to market in new categories, but what lifts their products into design icons is usually one…

The Red Ribbon: An Oral History

Visual AIDS’s co-founders and allies remember an iconic symbol’s rise.

Using Art to Fight AIDS, Still

The nonprofit Visual AIDS thrives through well-designed collaborations that engage their communities and open eyes.

The All-Around Best Gift Guide

A holiday roundup of presents for sustaining yourself, your IRL relationships, and the planet.

How a Project Manager Went from the Major Leagues to Agency MVP

Team spirit comes in handy for sports fan Eshani Parikh, who parlayed her marketing job at Major League Baseball into a gig at Huge.

The AR-Infused Café of the Future

Huge, in partnership with BRASH coffee roasters, unveils a new and improved mobile order-ahead and pickup experience for customers.

Navigating the Agency World as a Woman in Tech

Huge Senior Tech Lead Katie Sexton talks about her biggest pet peeves, the changing tech landscape, and her headphone rule.

How to Get Personalization Right

If brands want to create experiences we love, they should start getting to know what we need and want.

Marketers Have Daddy Issues

It’s time for brands to take a more inclusive approach to depicting parenthood.

Video Game UI Designer Anisa Sanusi on Balancing Design and Activism

The designer is the founder of a mentorship program for game industry workers who identify as women, nonbinary, or trans.

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