Magenta
For people who think about the relationship between people, technology, and design like it's their job.
Latest Posts
The Top 4 Ways Brands Can Earn Real Loyalty in the New Year.
Looking beyond the holiday deal season to build real relationships with consumers and deliver transformational growth.
Peloton became a multidimensional brand. Here’s why it matters.
To experience the success of the fitness juggernaut, brands will need to put in sweat equity — and think beyond the physical.
Brendan Dawes’ seven rules of creativity
The UK artist puts on a master class for Huge London on how to keep your creative spark burning bright
Gift Guide 2020: Give Where You Live & Love
Every year, we publish a gift guide. Let’s call it a tradition. And every year previous to this one, it’s felt pretty awesome to think…
COVID-19 survivors could decide the future of the country and your brand.
In a year of seemingly non-stop research about the impacts COVID-19 has had on our lives, there’s one topic everyone is talking about…
Finding resilience in a time of uncertainty
How elite athletes can help us all learn resilience.
White Abstraction: Why White people need to make anti-racism personal
Conversations focus on what White people can be doing to & for BIPOC folks — with little mention of what White people can do for…
Pod People: How the pandemic is accelerating a new kind of family
As more people band together during the pandemic, brands need to be aware of a massive shift in the definition of family‑and design…
The Party Must Go On: How the Resilient (and Restless) Music Industry is Adapting to COVID
Artists, brands, and fans get clever to beat the threat of a year-long pause on mass gatherings.
Knowing Is Not Enough
An essay on allyship.
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