Next Level German Engineering: Where innovation meets tradition. The Porsche technology hub to #createtomorrow.

Porsche Digital Lab

Official Account of Porsche Digital Lab (Berlin & Tel Aviv)— the Porsche tech laboratory | #createtomorrow | Twitter: twitter.com/PorscheLab

Porsche AG

Official Medium Account of Porsche AG | #NextLevelGermanEngineering #createtomorrow | More: newsroom.porsche.com |

Porsche Digital

Official Account of Porsche Digital | #thriveforthedrive | Interface between Porsche & innovators around the world | Legal notice: www.newsroom.porsche.com/

Anja Hendel

Director @ Porsche Digital Lab Berlin | #Innovation & #DigitalTransformation, ready for #NextLevelGermanEngineering | Opinions are my own

Latest Posts

Smart, Lean, Green: Shaping the Future of Production at Porsche

The automotive industry faces unprecedented change on several fronts at once: vehicle electrification, connected cars, shared mobility…

Where Porsche’s Digital heart is beating: The Porsche Digital Experience Foundry

The future is a game of chess. We have to position ourselves, define our starting point, and consider very precisely the direction we would…

Singapore — or: Tales from the Place where the Future is Now

600,000 cars are currently registered in Singapore — and there won’t be a single one more. The Asian city state only approves new…

Home of Tech — Why Porsche Digital is part of the Silicon Valley

Named after the material needed to make semiconductor computer chips, home of thousands of start-ups and 39 of the Fortune 1000 businesses…

Why sustainable mobility means the end of one-size-fits-all

Mobility lies at the heart of human activity. It is central to individual prosperity, as well as to economic success and social cohesion…

A Mindset Creating the Future

Patrick Bungard explains why integrated sustainability is like a company’s braking system — enabling it to accelerate and be more…

The Fourth Wave — or: How to Create the Future of Digital Health Care

Considering the current development of the global population, it becomes clear that demographic change will increasingly influence our…

Teaching kids the beauty of robotics, AI and their environment

Robonetica is more than a robotics company. Even though we’re just one year old, the idea of Robonetica came up way earlier. Being part of…

Trafi talks with Anja Hendel, Director Porsche Digital Lab

This interview was first published on Trafi’s Medium blog.

Artificial Intelligence will do my job? Great!

It is our mission as Porsche Innovation Management to make ourselves entirely replaceable. Why? Because innovation never ends and you can…


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