observing iterations
Things in tech change the most through iterations.
Latest Posts
Apple, Epic, and Fortnite in 2020 — The Big Picture
Understanding why Epic is picking a fight with Apple, and what’s at stake
How To Turn $500 Phone Into $1000 One
Innovations in pricing, expensive phones, and role consumers play in it.
Five Whys of Top Notch iPhone X
To understand why iPhone X has a notch on top, we just need to ask “why does iPhone X have a notch on top?” five times.
Three Standout Features of Essential Phone
Essential Phone is an Android flagship with three standout features: no bloatware, modularity, and premium build. Only one really matters.
Joke About Hot Dog Decades In The Making
What if ten years ago you heard: “Smartphone app which enables people to ask whether phone is pointed at hot dog”. Would it make sense?
Five billion Is Better Than Two Billion
How large a market for iPad is and should be — and how declaring iPad Pro a laptop replacement limits its potential.
There Is No Place Like Home
In a race to make a smartphone that’s only a large piece of glass with no bezel and no buttons, Samsung seems to be in the lead. Galaxy S8…
About the Things That Stick
The iPad coin toss story from last week ended up missing something important. One of the last times I wrote about iPad, back in 2015…
Let’s Toss a Coin and Make a New iPad
Imagine you were a CEO or some other executive at Apple, with only one task ahead: to get iPad back on the right track. Sales keep…
Hey Alexa, What Are You Up To?
When virtual assistants responding to the sound of our voices first became available it was almost universally assumed that smartphone is…
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