CreativeX blog
We dig into the data behind creativity to help enhance creative expression.
Anastasia Leng
Founder & CEO of CreativeX / Former long-time #Googler / Friend of donkeys everywhere and lover of carrot cakes
M.J. Murray
Fan of words
Latest Posts
A Creative Analysis of How Brands are Using NFTs
Major consumer brands have been taking a bite out of a space that grew 645 percent between January and March 2021: the world of NFTs. As…
The Rising Need For Creative Quality
Why some ads perform better than others
11 Insights About Gender Diversity From An Analysis Of 2,738 FMCG Ads
Women account for 50% of the US population, 70–80% of consumer purchases, but when it comes to their portrayal in advertising, it is…
17 Insights About Diversity From an Analysis of 2,738 FMCG Ads
Brands failed to deliver BLM promise of diverse and inclusive ads
Part 2: Results of our predictions for Super Bowl LV Ads
13 insights from 400 Super Bowl ads from the last 6 years.
Part 1: Our Ad Predictions for Super Bowl LV
Insights from 384 Super Bowl ads from the last 5 years.
15 Insights from analyzing 1,000+ Trump and Biden Facebook ads.
The 2020 US Presidential election is the most-watched political election of our time, and $3.7 billion has been deployed towards winning…
A fresh canvas — Picasso Labs is now CreativeX
The story of our rebrand — and a nod to marketers.
Three Opportunities For Marketers During A Downturn Economy
How to grow your brand and gain market share when it feels impossible.
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