The Main Ingredient Blog

We're The Main Ingredient. Scan. Build. Grow. Together.

Editors
The Main Ingredient

We're a venture builder from Amsterdam. We focus completely on building ventures with a digital focus for both corporates & independent startups.

Paul Reijnierse

Co-Founder of startup studio The Main Ingredient in Amsterdam. Love combination of design, strategy & data. Always up for a good business modeling session.

Michele Patrassi

I’m the maker of ClubUp!, tech writer on Medium and startup addicted. Follow me on Twitter @michelepatrassi if I helped you today.

Latest Posts

Integrate Firebase Firestore database with a MailChimp audience

Import your contacts from Firestore to your MailChimp audience and keep them updated via a scheduled cloud function 😎

How to deploy Storybook on Google AppEngine

Make your storybook components visible in less than 5 minutes

A white knight plugin, for a shitty Sketch pain in the ass.

TLDR: We just built our first sketch plugin, Colormate. For every designer who doesn’t know how the hell they ended up with forfty…

Read this before you hire a Growth Hacker

Maybe your business needs a Growth Engineer instead

How we built a tool that generates all the leads we need, organically

Follow these 7 steps to build the rocket ship that propels your marketing goals with free traffic

Inside The Startup Calculator

Have Fun Crunching the Numbers for your SAAS Business Model.

Are companies Agile enough? The tracer bullet approach

As a software engineer, I easily find myself in the middle of different projects and I’m quite surprised that most of them always fall in…

The Startup Studio Ecosystem 2019

How we listed and analyzed 500+ Startup Studio’s, Venture Builders and Accelerators.

The Landing Page Canvas

At The Main Ingredient, we help startups go from idea to successful company using experiment-driven innovation. That means, we run a lot…

How to enable effective components development in enterprises

Many more enterprise companies now base their product’s front-end on a component approach: small, reusable and independent building…

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