Editors
Saskia Leisewitz

Passionate comms person @HelloFresh

Renato Todorov

Tech entrepreneur and Digital Transformation enthusiast working as VP Platform @ HelloFresh

Sophie Kohoutek

Corporate Communications Manager for HelloFresh #tech #sustainability

Latest Posts

Demystifying Kafka Exactly Once Semantics (EOS)

— Co-Authors: Konstantin Zhukov ,Madiyar, Muhammad Hamada, Raouf Aghrout

How predicting customer lifetime value enables HelloFresh to optimize its marketing spend

Efficient Search Engine Advertising with tROAS optimization

Platter: HelloFresh’s Embeddings Platform

An Introduction to Platter, HelloFresh’s embeddings platform, and how Platter improves our recommendation engines.

Web Vitals Improvement through Mob Programming

by Rosey Jacob & Oliver Strobel

How DBT helped us solve governance around BigQuery Scheduled Query at HelloFresh

At HelloFresh, we emphasize the importance of governance. Every pipeline we build goes through a set of checks via GitHub Actions, Unit…

Recipes and Generative AI

Disclaimer: HelloFresh does not currently use generative AI models anywhere in the recipe creation pipeline. Everything in this article is…

HelloFresh adopting the Industry 4.0 Revolution

There have been a number of industry revolutions that have shaped the way society consumes goods. High quality items are now mass produced…

Cultivating Customer Connections: How Propensity Modelling Ignites HelloFresh’s Customer-Centric…

Situated at the intersection of data science and customer-centric strategies, propensity modelling emerges as a cornerstone of business…

ProtoMock: Simple Kafka Testing by Generating Mock Data from Protobuf Schemas

Here at HelloFresh, we use Kafka together with protobuf schemas extensively to fulfil our various supply chain use-cases. Hence, in order…

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