HelloTech
The HelloFresh engineering blog
Saskia Leisewitz
Passionate comms person @HelloFresh
Renato Todorov
Tech entrepreneur and Digital Transformation enthusiast working as VP Platform @ HelloFresh
Sophie Kohoutek
Corporate Communications Manager for HelloFresh #tech #sustainability
Latest Posts
Taming Complexity: HelloFresh’s Playbook for Managing Large-Scale Change (Part 3/3)
Part 3: Technical Complexity & the ASEI Framework
Taming Complexity: HelloFresh’s Playbook for Managing Large-Scale Change (Part 2/3)
Part 2: Operational Levers: From Big-Bang to Incremental Wins
Taming Complexity: HelloFresh’s Playbook for Managing Large-Scale Programs (Part 1/3)
Part 1: Why Complexity Matters & Where To Begin
Act locally, think globally: How HelloTech enables resource-constrained teams to ship ultra fast
Soon after I joined HelloFresh, I took over the responsibility to lead the development of an application that would work as a small…
Designing Scalable Tech Teams with Domain Driven Design and Team Topology
HelloTech is the tech organization of HelloFresh, which is organized as Alliances, Tribes, and Squads. Each alliance is responsible for the…
Unlocking Marketing Success: Claire James on Data-Driven Strategies at HelloFresh
With over five years of experience at HelloFresh, Claire James, Director of Data Science and Analytics of our North America team, offers…
How HelloFresh Uses SLOs for Progressive Delivery
Ever wondered how to connect all those hyped-up tools in your tech ecosystem?
Demystifying Kafka Exactly Once Semantics (EOS)
— Co-Authors: Konstantin Zhukov ,Madiyar, Muhammad Hamada, Raouf Aghrout
How predicting customer lifetime value enables HelloFresh to optimize its marketing spend
Efficient Search Engine Advertising with tROAS optimization
Platter: HelloFresh’s Embeddings Platform
An Introduction to Platter, HelloFresh’s embeddings platform, and how Platter improves our recommendation engines.
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