HelloTech
The HelloFresh engineering blog
Saskia Leisewitz
Passionate comms person @HelloFresh
Renato Todorov
Tech entrepreneur and Digital Transformation enthusiast working as VP Platform @ HelloFresh
Sophie Kohoutek
Corporate Communications Manager for HelloFresh #tech #sustainability
Latest Posts
Demystifying Kafka Exactly Once Semantics (EOS)
— Co-Authors: Konstantin Zhukov ,Madiyar, Muhammad Hamada, Raouf Aghrout
How predicting customer lifetime value enables HelloFresh to optimize its marketing spend
Efficient Search Engine Advertising with tROAS optimization
Platter: HelloFresh’s Embeddings Platform
An Introduction to Platter, HelloFresh’s embeddings platform, and how Platter improves our recommendation engines.
Web Vitals Improvement through Mob Programming
by Rosey Jacob & Oliver Strobel
How DBT helped us solve governance around BigQuery Scheduled Query at HelloFresh
At HelloFresh, we emphasize the importance of governance. Every pipeline we build goes through a set of checks via GitHub Actions, Unit…
Recipes and Generative AI
Disclaimer: HelloFresh does not currently use generative AI models anywhere in the recipe creation pipeline. Everything in this article is…
HelloFresh adopting the Industry 4.0 Revolution
There have been a number of industry revolutions that have shaped the way society consumes goods. High quality items are now mass produced…
Cultivating Customer Connections: How Propensity Modelling Ignites HelloFresh’s Customer-Centric…
Situated at the intersection of data science and customer-centric strategies, propensity modelling emerges as a cornerstone of business…
ProtoMock: Simple Kafka Testing by Generating Mock Data from Protobuf Schemas
Here at HelloFresh, we use Kafka together with protobuf schemas extensively to fulfil our various supply chain use-cases. Hence, in order…
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